Making it easier to explore, one board at a time

Hi, I'm Tim Baker — Florida beach kid, lifelong paddleboard enthusiast, and someone who has absolutely wrestled a board into the back of a car more times than I care to admit.

Growing up on Florida's beaches, the water was always right there. But even as someone who loves paddleboarding, I'd often find myself skipping it — because hauling a board from my garage to the beach or even from a rental shop five blocks away, just to use it for 30 minutes, felt like more effort than it was worth.

Surf'SUP came out of a simple idea: what if the board was just... already there? Right at the beach, ready to go, no shop, no staff, no schlep.

We make it easy for beach businesses and board owners to offer self-serve rentals exactly where people already are — so the next time someone walks past the water and thinks "I'd love to try that," they actually can.

The water has a way of doing something to people. It slows you down. Clears your head. Makes the world feel a little bigger and a little quieter at the same time.

We're just here to make sure the board is there when you need it.